About Me
Professionally: A digital commerce executive with 15+ years experience in eCommerce, general management, and profitable sales growth in various product industries. Expertise in DTC, marketplaces (ie: Amazon), and digital wholesale. Proven leader with an enthusiasm for data, analytics and leveraging Gen AI for business optimization. Passionate about building innovative teams and driving sustainable, profitable growth. A believer that trial and error is the way to succeed.
Personally: Originally from Wisconsin, Matt remains deeply connected to his Midwest roots. Now residing in Pennsylvania, he is a dedicated family man, sharing his life with his accomplished wife Jen, who is also a Digital Executive, and their two children, Harper and Grayson. In his free time, Matt enjoys engaging in DIY projects (constantly fixing things around the house that Jen breaks), participating in water sports, exploring fashion, and socializing with friends and family over cocktails, especially good bourbon.
Leadership Mentality
“
Encourage members of your team to take the initiative and act on their own.
~ Coach K
Picture Courtesy of Leading with Trust. 2011.
Background
Digital Commerce, Data, and Business Intelligence Leader for a $30M GMV recreational sporting goods vendor. Private Equity.
Global Marketplace Executive leading 20+ for $175M GMV outdoor & work footwear manufacturer. Privately-Held.
Category & Digital Marketing Manager for 7 categories, $250M GMV across multiple websites. Publicly-Traded.
Regional Marketing and Business Development Manager for 13 states and a $1B+ market. Publicly-Traded.
Expertise
Global Marketplace, DTC & Amazon Ops
- Account Setup
- Fulfillment Model Evaluation
- New Item Setup
- Content Creation
- Item & Account Profitability
- Operations Management
- Retail Media Agencies
- Analytics & BI
- Mobile FIrst
Profit &
Loss
- Uniformity P&Ls
- eComm Fulfillment Differences
- Margin Enhancement
- Portfolio Mix
- Multiyear Comparison
- Incoterm Impacts
Omni-Channel & Go-To-Market Strategy
- Brand vs Wholesale vs DTC
- Brick & Click
- 360 Marketing Plans
- Budgeting Coop
- In-Store POS Display
- Retail Media Strategy
- Platform Analysis
- Customer Service
Digital
Transformation
- eCommerce Education
- Organizational Structure
- Inclusive Approach
- Omni-Channel Focused
- COE model specialty
- Lead with Data
- One Size Doesn’t Fit All
- Low Hanging Fruit Priority
Multiple Ownership Types
- Private Equity
- Private / Family Owned
- Public For Profit
- Non Profits
Understanding business ownership is critical for success. Matt has experience and understanding not all owners are motivated the same
Interests
Board Advisory
Emerging board member specializing in eCommerce, Amazon strategy, and digital organization structure looking to help companies take their online business to the next level. Current: BWG Connect
Public Speaking
Motivated, industry expert speaker looking to share his knowledge of global Amazon, marketplaces and online operations at conferences, round tables, panels, webinars or other speaking engagements.
Podcasts
Experienced podcast speaker who loves to banter with other industry experience on all topics related to eCommerce, omni commerce and digital profitability.
Examples: POS Data Minute | eCommerce Braintrust | Digital Deep Dive
Extracurricular(s)
New Ventures
Matt and Jen are always looking for additonal ventures and consulting opportunities to expand their interests with BK Enterprises. From rental properties to non profits to concierage medicine, they leverage their Digital experience to optimize businesses and add value in non traditional sectors.
Event Management
Staying close to the game that gave Matt so much throughout his childhood and college. 10+ years of running soccer events and managing player personnel with a group of team members who now he considers family.
Networking
eCommerce and retail is hard. The only way to keep ahead is staying connected with experts who are in the trenches every day. Member and Presenter of a top 100+ Executive group who meets monthly to discuss all things Digital.
Advisors
Success is built on strong partnerships. When Matt needs answers, he turns to his trusted network.
Jennifer Benda
CMDO | AYR
Omnichannel leader driving eCommerce innovation, strategy, and UX at AYR Wellness with 15+ years in digital commerce success. Ex Nike, Dick’s Sporting Goods, Neiman Marcus
Geoff VanDeusen
CEO | United Soccer
A people’s leader. CEO transforming sports events with 15+ years of leadership, strategic marketing, high-stakes negotiations, and event management expertise. Ex Coach, Athlete
Matt Rodriguez
CEO | Ballislife
Social media visionary and extraordinaire. Matt turned his love for basketball into a multi-media powerhouse and now a leader in the digital marketing space.
Chris Heffernan
President | BRUNT
General Manager with 25+ years of P&L and product development leadership, driving profitable growth and innovation in global consumer brands. Ex Honeywell, KEEN, Wolverine Worldwide
Matt Volkan
Sr. Director | KEEN
An analytics savat. An eCommerce leader with expertise in digital marketing, business intelligence, and analytics, driving growth and innovation for 15+ years
Elizabeth LoVecchio
CCO | Buffalo Games
Strategic marketing and merchandising leader with 20+ years in product development, brand positioning, and multi-brand management. Ex Spin Master, Mattel
Contact
Location
Pittsburgh, Pennsylvania
matt.krueger22@gmail com
Phone
715.432.4832
Let’s Chat.