Digital Commerce & AI Systems Leader

Matt Krueger

I get called in when things are broken, behind, or stuck.

Fifteen-plus years building digital commerce and marketplace businesses. Now building BK Blueprint and speaking on what it actually takes to make AI work inside a real organization.

Three ways I show up

Digital Commerce & Marketplace Leadership

Fifteen-plus years leading Amazon and marketplace strategy across first-party and third-party models. Built and led global teams from 4 people to 25-plus. Led P&L across $100M-plus digital commerce portfolios.

See the work ->

BK Blueprint

The thesis is simple: you can't automate what isn't organized. BK Blueprint builds the structured foundation companies and individuals need before AI can actually work for them.

Visit BK Blueprint ->

Speaking

AI readiness and adoption, marketplace strategy, and building teams through change, from someone who has actually done it, not studied the people who did.

See speaking topics ->

Fifteen years, by the numbers

15+
Years leading digital commerce and marketplace strategy
$100M+
In P&L and GMV led across global portfolios
4 → 25+
Team growth, built and led from the ground up
10+
Global marketplaces launched or scaled, from Amazon to Tmall

The short list

SVP of Digital Commerce
Buffalo Games Holding Corp. · 2024–2026
Vice President of Digital
EastPoint Sports, Ltd. LLC · 2022–2024
VP, Global Marketplaces & Pure Play
KEEN, Inc. · 2020–2022
See the full career history ->

Outside of work

Based in Pittsburgh. Partner and father of two. The belief that shows up everywhere I work: structure is freedom. Systems aren't the point, they're what make room for the things that actually matter.

Read the full story ->

Working on something complicated and want another operator's read on it?